《生活設計生活 》
《Living Idea》
名稱(name)：設計?生活?設計 /living idea
尺寸(size)：210X148.5
頁數(Page Amount)：570
圖片數量(Picture Amount)：889

一本關於生活設計哲學的書
A book about the living design philosophy
一本濃縮了24家精選家居品牌經營理念的書
A book concentrate 24 well-chosen brand about living idea
一本生活玩家，玩味生活人士愛不釋手的書
A book which is loved by the living player
一本設計師靈感來源的書
A book for you to touch the design afflatus
一本值得室內設計師、建築師、家居產品設計師、平面設計師共同擁有的書
A book for all the interior designer、architect、furniture disigner and plane designer

在中國這個熱衷重建的年代，發展商到處兜售各自的生活方式，所謂理想人居住讓大家辯得面紅耳赤。所謂生活態度亦被迅猛增長的購買力兼收並蓄、信手拈來、快速拋棄，成為中國式的速食文化。

全球化亦深深影響著分佈在全球的有著不同信仰的家居品牌，他們與跨行業、跨國界的設計師合作，他們委託同樣的製造廠生產，他們用同樣的方式銷售……
全球化為他們提供了無可比擬的資本、人才、市場條件，全球化亦可稱為他們的墳墓。如何保持自己的差異化的設計、生產與銷售優勢。保持自我獨特的設計哲學，如何在同化浪潮中尋求異化是他們面臨的最大的挑戰。我們在全球精選了24個家居品牌，從遙遠的北歐，到義大利、德國、英國、瑞典、荷蘭等歐洲國家，到美國，甚至到鄰近的日本、香港……不同的文化背景，不同的地域分佈，形成他們獨特的性格，對生活的不同見解。雖然，他們本身也是全球化的一部分，但他們通過差異化的定位，選擇與重組，使到即使是最微細的部分，也被打上最個性化的烙印，從而產生異化的效應。如果你是家居業者、建築師、產品設計師或平面設計師，因職業習慣而拿起本書，又或者只是應機緣，巧合拿起這本書的，我們都希望透過每一段品牌的故事及對華，與你分享他們的品牌成長歷程，對品質、細節的關注，及對創新孜孜不倦地追求，共同思考其對生活理念的選擇和追求，感受這全球化歷程中，異化精神的創意衝擊，甚至為你的生活帶來一點啟示。
The globalization seems to have been inevitable, and in the age of being favored in the reconstruction in China, the developers sell their respective life styles everywhere, and everyone has argued to be flushed for the so-called human residence. The so-called life attitude is also absorbed, picked up and quickly abandoned by the purchasing power that is quickly growing, and becomes Chinese –style fast-food
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The globalization also deeply affects the household brands distributed around.The whole world and having the different beliefs ,and they cooperate with the designers across the industries and across the national boundaries, and they commission the same manufac-turer to produce, and they sell in the same way……

The globalization has provided them with the unexampled conditions for the capital, the talent and the market, and the globalization can also become their grave. How to keep their own differentiated advantages for the design, the production and the sales, and how to maintain their own design philosophy, and how to pursue the dissimilation in the wave of the assimilation is the biggest challenges they are facing.We have elaborately selected 24 household brands in the whole world, from the faraway North Europe, to ltaly, Germany ,UK, Sweden and Netherlands, to USA, and even to the neighboring Japan and Hong Kong……The different cultural backgrounds and the different regional distribution have formed their unique characteristics and the different opinions for the life. Although, they themselves are also part of the globalization, through the differentiated orientation, selection and recombination, they have fulfilled that even if the most tenuos part has also been marked with the most individualized brand, thus to produce the effects in the dissimilation.

If you are an architect, a product designer ,a graphic designer or a practitioner in the human residence domain, taking up this book for the professional habit, or just by chance ,through each segment of the story and the dialogue for the brand ,we wish to share the growing course of their brands ,the attention for the quality, the detail and pursuit for the life idea together, and to feel the impacts of the originality in the dissimilation spirit in the course of the globalization and even bring some inspirations for you life.

出品人：馮志鋒
Publisher：Franci Feng
主編：黃麗萍
Editor in Chief：Joyce Huang
責任編輯：何玉芬、楊蓓
Executive Editor：Tori He、Dasiy Yang
策劃：深圳檸檬傳播
Hatcher：Shenzhen Lemon Communication
設計：深圳朗圖設計
Design：Shenzhen Rito Design
經銷：深圳藝力文化
Franchiser：Shenzhen Artpower
深圳檸檬傳播：www.chinalemon.com
Shenzhen Lemon Communication：www.chinalemon.com
深圳朗圖設計：www.rito.cn
Shenzhen Rito Design：www.rito.cn